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Dr. John Berardi

Dr. John Berardi received his PhD in Exercise Physiology and Nutrient Biochemistry at the University of Western Ontario, Canada.  He’s currently an Adjunct Professor at Eastern Michigan University and the University of Texas.

As an elite nutrition coach and exercise physiologist, Dr. Berardi has coached hundreds of elite amateur and professional athletes.  In fact, in the last two Winter Olympics alone, his athletes collected over 25 medals, 12 of them gold.  In addition, he’s a high performance nutrition consultant for Nike.

Further, for the last 5 years, Dr. Berardi has acted as the director of the world’s largest body transformation project.  This one-of-a- kind fat loss coaching program has produced more total weight loss than all seasons of The Biggest Loser combined.

Click here to visit his website.

The Power of Persuasion and Influence for Fitness Pros

You’re a great trainer and coach: you’ve got an advanced degree, more certifications than you can count, and spend a small fortune on continuing education. So why, with all your expertise, can’t clients tell the difference between you and your competitors?

In this session, Dr. John Berardi, director of the world’s largest body transformation program, will tell you why. In it, he’ll suggest that maybe your exclusive focus on learning about client physiology may be getting in your way. And that you may need to spend a little more time on client psychology.

So join Dr. Berardi as he teaches 6 key psychological principles of influence and persuasion. These principles will help you in attracting new clients, retaining current ones, getting more referrals, and, ultimately, getting better client results.